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SEO for Beginners

A jargon-free guide to getting your small business in front of bigger audiences

If you’re new to running a small business – either as a freelancer, contractor or micro-business owner – a good place to start is to think about how potential clients will find you online. This is where search engine optimisation (SEO) comes in. This handy guide will get you started and help you to use basic SEO principles to ensure more eyes are on your business.

SEO for Beginners

by Claire Beveridge

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What will I learn?

• What is SEO?
• What are keywords?
• What is relevancy?
• Making Google fall in love with you
• Tags, metadescriptions and internal links
• What should I look for in an SEO agency?