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About Us

We’re so much more than just accountants

We started with a simple purpose: to make you successful. To help fledgling entrepreneurs earn a living doing something they’re really passionate about, and to make breaking free easier for the millions of people stuck in jobs they hate.

It’s a journey we’ve been on ourselves. We took a business idea by the horns, and now we’re in the privileged position of helping tens of thousands of others do the same. Our success has heart and soul behind it, and we want you to have the same.

We’re now one of Brighton’s biggest technology and financial services businesses, and our entire service is run from our HQ in central Brighton. We’re not interested in traditional accountancy firm hierarchies; we recruit the best people around, train them well, and let them do what they do best.


Great people

We're serious about recruiting only the best people

Cutting-edge tech

We're the only accountancy firm that develops software in-house

Amazing service

Our accountants and account managers are fanatical about your success

Fair pricing

Our pricing is flat, transparent, and amongst the cheapest in the country

Co-founders, Darren and Steve

Our story

Traditional small business accounting is broken

In 2007 veteran accountant Steve Crouch and entrepreneur Darren Fell, himself having experienced the many shortfalls of traditional accountancy firms, set out to fix it. They created a fairly priced, all-inclusive service for everyone, uniting easy to use software with unlimited in-house support. No gaps. No fuss. Accounting for the modern era.

In 2009 Crunch was born, offering a game-changing online accounting service for less than half the price of traditional firms.

Today we’re a top 100 accountancy firm providing one of the fastest, most comprehensive accounting services on the market – and we’re still around half the price of our traditional competitors.


Our board

Darren Fell

Darren Fell

Co-founder & CEO

Darren is a passionate advocate of entrepreneurialism and micro-businesses, and steers Crunch's strategy and culture as CEO

Justine Cobb

Justine Cobb

Director & General Manager

Justine looks after our internal operations, making sure our service runs as smoothly and efficiently as possible

Steve Crouch CTA ATT

Co-founder & Accountancy Director

With decades of experience, Steve leads the accountancy side of our business, and oversees our in-house training programme.

Michael Van Swaaij


Michael provides top-level guidance to our Board, drawing on his experience running eBay Europe and Skype